Scotland is small but mighty
Situated within vibrant Europe, Scotland is a progressive nation built on dynamism, the warmth of its people, and a determination to be a force for good. Whether you represent an ambitious business seeking skilled talent, someone in search of new connections, or are seeking a transformative escape, Scotland offers something for everyone.
Across serene and iconic landscapes, there lies community, creative energy, and adventure. Cuisine is inspired by the local landscape, honouring nature. Businesses expand beyond traditional sectors, with start-ups and R&D always on a quest to find solutions for a better future. And a culture that is constantly evolving with new voices celebrating the many expressions of what it means to be Scottish.
A land of opportunity
There is a lot that attracts people to Scotland. But many don't know about the communities that draw you in. We meet some newly arrived Scots, those people who went to Scotland for a job and have stayed for the lifestyle. Across energy, space and cultural sectors, we meet the people who came out of curiosity, fell in love with the country, and haven't looked back.
WATCH NOWDiscovering your adventurous side
Meet Mikayla Parton, professional mountain bike racer, who takes us on a quest across the dirt tracks of Fort William to reveal the heart of Scotland’s adventure tourism scene. Parton relays how Scotland’s scenery and community drives her training and builds adventures for all with its welcoming atmosphere.
WATCH NOWExplore the sounds of Scotland
It’s the people who define Scotland’s sound, says LVRA, singer songwriter and winner of the 2021 Sound of Young Scotland Award. Scotland’s culture and creativity is born from the country’s celebration of individuality, passion and unique characters. See how Scotland’s welcoming and inclusive community inspires creative talent.
WATCH NOWTasting notes from Scotland's larder
Scotland’s flavours come from a melting pot of influences. Pam Brunton, head chef at Inver, has worked hard to be one of the UK’s most sustainable restaurants. Pam has built her Michelin star restaurant upon the ethos of sustainability, moulding it with the people, landscape, and ingredients of Loch Fyne. Discover how a relationship with the land inspires unique culinary creations.
WATCH NOWScottish innovation
Scotland is known for inventions. Innovation and creativity are in its DNA. It is a hotbed for talent, making it a desirable location for R&D. One company, DSM, is on a mission to provide impactful solutions, with a vitamin product that reduces the methane output of dairy cows. Explore why Scotland is such a great place to do business.
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Scotland. For the Head, Heart, and the Spirit.
Considering moving to Scotland? Find out more here.
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