Scotland is small but mighty

Situated within vibrant Europe, Scotland is a progressive nation built on dynamism, the warmth of its people, and a determination to be a force for good. Whether you represent an ambitious business seeking skilled talent, someone in search of new connections, or are seeking a transformative escape, Scotland offers something for everyone.

Across serene and iconic landscapes, there lies community, creative energy, and adventure. Cuisine is inspired by the local landscape, honouring nature. Businesses expand beyond traditional sectors, with start-ups and R&D always on a quest to find solutions for a better future. And a culture that is constantly evolving with new voices celebrating the many expressions of what it means to be Scottish.

Mikayla Parton, professional mountain bike racer.

Scotland’s Adventurous Spirit

Meet Mikayla Parton, professional mountain bike racer, who takes us on a quest across the dirt tracks of Fort William to reveal the heart of Scotland’s adventure tourism scene. Parton relays how Scotland’s scenery and community drives her training and builds adventures for all with its welcoming atmosphere.

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LVRA, Scottish singer songwriter.

The Sound of Scotland

It’s the people who define Scotland’s sound, says LVRA, singer songwriter and winner of the 2021 Sound of Young Scotland Award. Scotland’s culture and creativity is born from the country’s celebration of individuality, passion and unique characters. See how Scotland’s welcoming and inclusive community inspires creative talent.

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Pam Brunton, head chef at Inver.

A Taste of Scotland

Scotland’s flavours come from a melting pot of influences. Pam Brunton, head chef at Inver, has worked hard to be one of the UK’s most sustainable restaurants. Pam has built her Michelin star restaurant upon the ethos of sustainability, moulding it with the people, landscape, and ingredients of Loch Fyne. Discover how a relationship with the land inspires unique culinary creations.

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Rob de Hooge, Site Manager at DSM Nutritional Products.

Scottish Innovation

Scotland is known for inventions. Innovation and creativity are in its DNA. It is a hotbed for talent, making it a desirable location for R&D. One company, DSM, is on a mission to provide impactful solutions, with a vitamin product that reduces the methane output of dairy cows. Explore why Scotland is such a great place to do business.

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BRAND SCOTLAND

Scotland. For the Head, Heart, and the Spirit.

Whether you want to live, work, study, visit, do business or create in Scotland – it’s a country that has it all. Scotland is kindness, respect, and generosity. Scotland is determination, creativity, and curiosity. We are castles, lochs, and mountains. We are students, explorers, innovators. We are a country committed to achieving net zero emissions of all greenhouse gases by 2045, by protecting our biodiversity and reversing nature loss.

We’ve come a long way and you could too.