Scotland is globally recognised for its bagpipes, haggis, and whisky; but its culture and creativity doesn’t end there. It’s in the hearts of everyone, bringing people together and inspiring creativity across the world. LVRA (Rachel Yu), the winner of the 2021 Sound of Young Scotland award, explains how it’s the community and people of Scotland that inspire her musical talent and fuel her drive to create. Born in Edinburgh to Chinese parents, Rachel is influenced by people at home and abroad, making up part of the diverse and exciting Scottish music scene.

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Where innovation thrives
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A land of opportunity
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Connections to the land
Mikayla Parton, professional mountain bike racer stands with her bike in the Scottish Highlands. Mikayla Parton, professional mountain bike racer stands with her bike in the Scottish Highlands. Mikayla Parton, professional mountain bike racer stands with her bike in the Scottish Highlands.

An adventurous spirit
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Developing future solutions
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Scotland. For the Head, Heart, and the Spirit.

Whether you want to live, work, study or do business in Scotland – it's a country where ambition meets opportunity. Scotland's dynamism, innovation and progressive attitude make it more than just a place to visit; it's a place to invest, grow and belong. Scotland's strength in renewables, digital, life sciences and financial services create investment opportunities and foundations to study, build careers and make a life here. Scotland is a thriving hub of ambition and talent, where people and businesses grow together.

Interested in Scotland's innovative spirit?