Scotland is globally recognised for its bagpipes, haggis, and whisky; but its culture and creativity doesn’t end there. It’s in the hearts of everyone, bringing people together and inspiring creativity across the world. LVRA (Rachel Yu), the winner of the 2021 Sound of Young Scotland award, explains how it’s the community and people of Scotland that inspire her musical talent and fuel her drive to create. Born in Edinburgh to Chinese parents, Rachel is influenced by people at home and abroad, making up part of the diverse and exciting Scottish music scene.

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BRAND SCOTLAND

Scotland. For the Head, Heart, and the Spirit.

Whether you want to live, work, study, visit, do business or create in Scotland – it’s a country that has it all. Scotland is kindness, respect, and generosity. Scotland is determination, creativity, and curiosity. We are castles, lochs, and mountains. We are students, explorers, innovators. We are a country committed to achieving net zero emissions of all greenhouse gases by 2045, by protecting our biodiversity and reversing nature loss.

We’ve come a long way and you could too.